You may remember that last year Dr. Rubinfeld launched The Hero in Focus Program, calling for nominations of local heroes deserving of a donated LASIK surgery. He received many deserving nominations, but Rob Scheer was selected as the winner. This is his story in the form of a short video produced by Flowstate Films.
Coincidentally, on the same day that we released this short film about Rob's donated surgery, Upworthy, released this video about Rob, his background and his organization, Comfort Cases.
Dr. Rubinfeld and his staff have been incredibly moved by Rob Scheer, his family and his organization, Comfort Cases. Because of this Dr. Rubinfeld has added Comfort Cases to the list of charities in his Giving Back program. The Giving Back program allows Dr. Rubinfeld's laser vision correction patients to select a charity after their procedure, and Re:Vision makes a donation to that charity in their honor. Not surprisingly, Comfort Cases has been the most popular charity selected since it was added.